Business Intelligence (BI)

Business intelligence (BI) professionals can use maps to view data in a dashboard or report - also being called "Location Intelligence" or "Spatial Analytics", to support analysis and decision making.
For example, BI users might use interactive maps to sift through hundreds of variables to optimize the siting of new stores, dealerships, branch offices, factories, drill heads, or pipelines. Or they could use maps to view how the buying habits and demographics of customers located around stores have changed over time. [1]
Colore Maps offers tools for plotting business metrics on a map, to make it easier for business users to identify the significant trends and issues contained in reports and dashboards without having to write code.
  1. Using multiple data sets, charts
  2. Using symbols for comparative data
  3. Using colors for comparative data
  4. Plotting Points - Density Map
  5. Plotting Points - Bubble Map

Unlike Tableau or other established BI platforms, Colore Maps does not have a desktop application to help analysts pull information from enterprise data systems.
At this time Colore Maps can only be used as an online editor running into your browser. You'll need to use your favorite desktop tools like Excel, to extract and prepare your data.
Once your data is prepared and loaded into data sets, you can visualize it using Colore Maps.

Here is an example you can check out...
References: [1] http://www.esri.com/news/arcuser/1012/location-intelligence-is-more-than-a-map.html, "Location Intelligence Is More Than a Map"
By Wayne Eckerson, President, BI Leadership Forum, and Director of Research, TechTarget